art director
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PUR

PUR Water Filter

PUR filters will keep your water clean.

 

Print:
The following print ads use chemical testing paper which reacts with contaminants found in tap water. When specific toxins are detected after pouring water onto the ad, the paper will turn red & reveal additional text.

 
 
 
 
 
 
 
 

 

PURify Google Chrome Extension

On social media platforms, we follow a lot of friends and influencers who post content we don’t want to see and/or care for. The “PURify” Google Chrome Extension is made to filter out any unwanted posts from your feed.

 
 
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The Chrome Extension’s “PURify” icon will appear at the bottom right corner of your social media feed.

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Clicking the icon will bring you to a pop-up page where you can type the word or phrase that you don’t want to appear on your social feed. After the word or phrase is typed, hit the “FILTER” button. You also have the option to ”VIEW FILTER BANK” which lets you see other words and phrases you are already filtering out.

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When you exit the page, the post/tweet that originally contained the phrase you didn’t want to see will be drowned out by water, removing any unwanted content thanks to PUR Water Filters.