Durex
P R O B L E M :
There are misconceptions surrounding people with disabilities and sexuality.
S O L U T I O N :
#SEXABILITY — a movement that shows the world the intersection between disability and sexuality.
copywriter: Marta Lala
THE BILLBOARDS
The goal isn’t to let #SEXABILITY hide in magazines. To generate buzz, we want to tell the world what the #SEXABILITY campaign is in broad daylight and where everyone can see.
THE POSTERS
The campaign will start with a series of posters that feature disabled models in a sensual light.
THE SOCIAL MEDIA
If you’re trying to reach the whole world, put it online. #SEXABILITY takes over Instagram as a platform where people can share their perspectives and experiences with sex and disability.
THE FASHION SHOW
#SEXABILITY wants to be memorable and nothing can be as memorable as taking over the runways of Fashion Week. A fashion show will be hosted and dedicated to accessible lingerie and sensual attire. All models will be people with disabilities, both visible and invisible. Proceeds from the show will go to various non-profit organizations dedicated to helping those with disabilities.
